Bay Business Network

Archive for September, 2009

Successful Marketing to the Over 50’s

Julian Healey of Springtide Marketing took to the national stage recently as a speaker at the 50+ Marketing Seminar at Kensington Olympia. Joining a panel of leading experts on the grey market, he spoke on ‘How to reach mature consumers – media channels to market’.

Drawing on his own experience of marketing to this sector, backed up with current readership and audience data, Julian’s talk identified the key media that are read, watched and listened to by 50+ consumers. He also offered valuable advice on which advertising media are likely to produce the best response rates.

Linked to the London Retirement Show in July, the seminar attracted delegates from all over the UK. Businesses as diverse as care homes, footwear retailers, health food suppliers and charities were all represented.

“This is probably the largest show in the UK dedicated to the older consumer,” Julian commented, “so it was quite an honour to be invited along as a speaker. The grey market offers a huge opportunity for advertisers, and delegates will have gone away with their heads crammed full of useful information on marketing successfully to this sector.”

Julian’s next talk on the Over 50 market will be on Tuesday 13th October when he will address a meeting of the Chartered Institute of Marketing in Carlisle.

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Friday, September 4th, 2009

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